Insights · GEO · AI Strategy

GEO
over
SEO.

AI search engines like Claude, ChatGPT and Perplexity are changing how companies become visible online. Here I share strategies, technical know-how and hands-on guides for the new era of search engine optimization.

KI & Business 25. August 2026 20 min read

Google DeepMind trainiert KI-Agenten in EVE Online — was hinter der Fenris-Partnerschaft steckt

Google DeepMind beteiligt sich am EVE-Online-Studio Fenris Creations (ehem. CCP) und trainiert KI-Agenten in einer Offline-Version des Spiels. Warum ein 20-Jahre-Wirtschaftskosmos die harten Probleme echter KI besser abbildet als jeder saubere Benchmark.

GEO Tech 12. August 2026 22 min read

Entity Optimization for GEO: How AI Models Recognize Your Brand

How entity optimization and knowledge graphs work — and 5 steps founders can take to anchor their brand in AI answers for the long term.

GEO Strategy 5. August 2026 27 min read

Authority Signals for GEO: Why AI Models Prefer Some Sources

Which signals decide whether ChatGPT & co. cite you? How to deliberately build authority for AI visibility — with a checklist.

GEO Practice 29. Juli 2026 27 min read

Tracking AI Visibility: Tools and Metrics for Entrepreneurs in 2026

Whether AI models mention you won't show in your Google rankings. Track your GEO visibility systematically with these tools and metrics.

GEO Practice 22. Juli 2026 28 min read

GEO Audit in 30 Minutes: How to Check Your AI Visibility

How visible is your business in ChatGPT, Perplexity & Gemini? This GEO audit shows where you stand in 30 minutes—and what you can fix right away.

KI-Weiterbildung 16. Juli 2026 30 min read

Kostenlose Claude-Kurse (Anthropic Academy): welche sich lohnen — und in welcher Reihenfolge

Anthropic Academy: rund 20 kostenlose Claude-Kurse. Welche sich wirklich lohnen, in welcher Reihenfolge — plus ehrliche Einordnung von Zertifikat und Sprach-Hürde.

KI-Recht 16. Juli 2026 30 min read

KI-Kennzeichnungspflicht ab 2. August 2026: Was Chatbot- und Voice-Betreiber jetzt tun müssen

KI-Kennzeichnungspflicht ab 2. August 2026 (EU AI Act, Art. 50): Was für Chatbots und Voice-Agents gilt, was übertrieben ist und was Sie konkret tun müssen.

KI-Tools 12. Juli 2026 30 min read

KI-Tools-Stack 2026: der KI-Werkzeugkasten nach Aufgabe, nicht nach Marke

Wie du einen sinnvollen KI-Tool-Stack zusammenstellst — nach Aufgabe sortiert, herstellerneutral, mit klaren Auswahlkriterien statt Tool-Wildwuchs.

KI-Agenten 11. Juli 2026 31 min read

KI-Agenten selbst bauen: die ersten Schritte ohne Entwickler

KI-Agenten selbst bauen — auch ohne Entwickler-Team. Die Grundbausteine, die ersten 5 Schritte und typische Anfängerfehler, praxisnah erklärt.

AI Strategy 9. Juli 2026 30 min read

Rolling Out AI in Your Team: A Roadmap Against Shadow AI

Rolling out AI in a team rarely fails because of the tech — it fails because of people. How to build acceptance and avoid shadow AI, with a clear roadmap.

Prompting 8. Juli 2026 32 min read

Better AI Results: The Prompt Basics for Your Business

Why does the same AI tool give one person brilliant results and another generic mediocrity? The 8 prompt fundamentals, a memorable formula, and a copy-paste template.

AI Law 7. Juli 2026 32 min read

GDPR-Compliant AI: A Practical Guide for SMEs

Which data may go to ChatGPT & co.? DPA, third-country transfer, EU AI Act Art. 50, and local AI — the practical GDPR check for SMEs, trades, and HVAC.

GEO Strategy 6. Juli 2026 32 min read

AI Visibility: Get Recommended by ChatGPT & Perplexity (GEO 2026)

More and more people ask AI instead of Google. GEO makes ChatGPT, Perplexity & Co. recommend your business — the concrete levers for 2026.

AI Law 4. Juli 2026 33 min read

EU AI Act 2026: What Companies Must Address NOW

EU AI Act from August 2026: what matters for companies — transparency obligations (Art. 50), AI labeling, fines. What applies, what is postponed. As of 2026.

AI Costs 3. Juli 2026 34 min read

What Does AI Really Cost in Business? Token Prices, Hidden Costs & Worked Examples (2026)

What AI really costs in business: token prices (Opus 4.8, Sonnet 5, GPT-5.5), hidden costs, and two transparent worked examples. As of 2026.

AI Models 2. Juli 2026 33 min read

Which AI Model for Which Task? Opus 4.8 vs. Sonnet 5 vs. GPT-5.5 vs. Gemini (2026)

Opus 4.8, Sonnet 5, GPT-5.5, Gemini 3.1 Pro & Flash compared: prices, strengths, and which AI model suits which task. With a comparison table, selection heuristic, and sources (as of July 2026).

AI Agents 2. Juli 2026 31 min read

AI Agents in Business: 7 Use Cases That Pay Off Right Away

7 concrete AI agent use cases for businesses — with ROI signals and clear limits. Hands-on for retail, skilled trades, services, and consulting.

GEO Strategy 1. Juli 2026 29 min read

Writing Citation-Worthy Answers: What AI Models Really Prefer

How to structure content so ChatGPT, Perplexity & co. cite you. Concrete principles for GEO-optimized text.

AI Models 1. Juli 2026 32 min read

Claude Sonnet 5: The Fact-Check — What's True, What's Hype

Claude Sonnet 5 is here (June 30, 2026). Does it really close the gap to Opus? Is the US government stopping AI models? An honest fact-check — verified vs. rumor, with sources.

AI Strategy 29. Juni 2026 31 min read

Macrohard: Elon Musk's AI Software Company — Vision or Reality?

Elon Musk announces Macrohard: a purely AI-run software company under xAI. What's behind the name, the technology — and what separates announcement from delivery?

AI Technology 24. Juni 2026 28 min read

Context Compliance Attacks: When AI Models Are Manipulated Through Context

CCA jailbreaks bypass AI safety without prompt tricks — what that means for your AI strategy and how to protect yourself.

GEO Strategy 17. Juni 2026 29 min read

Prompt Fragmentation: How AI Agents Break Your Content Apart

AI agents don't read pages — they fragment them. Learn how to structure content so AI cites the right thing.

AI Technology 13. Juni 2026 27 min read

Claude Fable 5 Blocked: Three Layers the Press Conflates

Fable 5 is blocked — but what does that mean? Three separate layers: safeguards, covert limits, and the US government shutdown. An analysis.

GEO Strategy 10. Juni 2026 29 min read

Task-Based Content: How AI Agents Really Use Your Site

AI agents don't search — they solve tasks. Learn how to structure content so agents actively use and cite it.

GEO Technology 3. Juni 2026 29 min read

Structured Data for AI Agents: How ChatGPT Reads Your Website

How structured data works in 2026: JSON-LD, schema types, and practical steps so AI agents understand and cite your content correctly.

AI Technology 2. Juni 2026 28 min read

Local-First AI: Why Entrepreneurs Should Work Offline

Local-first AI reduces dependencies and boosts data protection. How founders become more independent with Ollama and local inference.

GEO Strategy 23. Mai 2026 28 min read

Citation-Worthiness: How to Get Your Website Cited by AI

What makes a sentence, a paragraph, or an article citation-worthy for Claude, ChatGPT, and Perplexity? 7 principles and concrete writing techniques for citation-worthiness.

GEO Technology 16. Mai 2026 29 min read

Optimizing Schema.org Markup for AI Crawling

Which Schema.org types AI models prefer, and how to implement Article, FAQPage, HowTo, and Organization correctly — with copy-ready JSON-LD snippets.

GEO Technology 9. Mai 2026 28 min read

E-E-A-T for AI Models: Author Identification Is Key

Google E-E-A-T (Experience, Expertise, Authoritativeness, Trust) applies to AI search engines too — but differently. How author identification turns you into a cited source.

GEO Practice 2. Mai 2026 29 min read

GEO Audit: 5 Factors for AI Visibility

Self-check: does your website meet the 5 decisive GEO factors? Authorship, structure, Schema.org, citation-worthiness, and consistency — with a checklist.

AI Technology 25. April 2026 28 min read

How AI Search Engines Work Differently From Google

Claude, ChatGPT, and Perplexity crawl the web differently than Google. No PageRank, no backlink counting — instead semantic understanding and trustworthiness. A technical look inside.

GEO Strategy 18. April 2026 27 min read

Why Traditional SEO Is Obsolete in 2026

AI search engines deliver answers instead of links. 60% of searches end without a click. What that means for websites and why GEO is the new currency of visibility.